Track: Virtual Sports & Crossovers
Esports is often compared to traditional sports and with franchises such as FIFA, NBA2K, Madden, virtual cycling and others there is also a lot of actual crossover between these two industries. In this track you will find out what the biggest synergies, opportunities and differences are between these two entities.
Hear from
- Industry leaders in sports
- Industry leaders in esports
- Other stakeholders in the sports and esports industry
For whom:
- Brands looking to activate in (simulated) (e)sports
- Sports teams looking for new strategies
- Esports teams looking at traditional sports models